Building Your Brand Persona & Story

This survey will help us create your compelling brand story and develop emails and content that connect with your audience on a deeper level.

What did you do before starting this business? *

What specific moment made you realise there was a problem that needed solving? *

What was the "last straw" that made you decide to create your solution? *

What was your biggest obstacle or "wall" when building your solution? *

Describe a time when you failed spectacularly - what happened and what did it teach you? *

What breakthrough moment or epiphany changed everything for you? *

What's the "ONE thing" that you discovered that made all the difference? *

How has solving this problem changed your own life? *

What's an unexpected benefit clients get that they didn't expect when they started working with you? *

What do clients typically believe about themselves after working with you (vs. when they started)? *

What's your most impressive client transformation you can share? *

Who or what are you "fighting against" in your industry? *

What common industry practice do you completely disagree with? *

What type of client do you absolutely NOT want to work with? *

Describe your personality and share a relatable flaw or quirk that makes you human. *

Which role best fits how you work with clients? (choose one) *

Leader (showing the way ahead)

Adventurer (exploring together)

Reporter (sharing discoveries)

Reluctant Hero (forced into this role)

Why did you choose this role? *

What belief do you hold that some people absolutely love and others absolutely hate? *

What's something you're still not great at that your audience might find endearing? *

What's a story or lesson you often share that helps clients understand an important concept? *